Case Study - 2axend LLC
Our Work in Action
To better serve 2axend LLC target audience and reinforce its brand identity, 2axend partnered with NANZORIGINAL for a full website redesign, prioritizing accessibility, usability, and modern functionality.
Solutions:
To address the challenges of the previous 2axend LLC website, NANZORIGINAL implemented the following solutions:
- Enhanced Accessibility – Designed and developed to meet WCAG compliance standards.
- Modern UX/UI – A clean, intuitive layout that enhances user engagement.
- Optimized Content Structure – Clear organization of resources and services for a seamless user journey.
- SEO Improvements – Optimized content and technical enhancements for improved search engine visibility.
About 2axend LLC
2axend LLC is dedicated to advancing accessibility, inclusion, and cultural awareness for the Deaf and hard of hearing community. Through consulting, education, and advocacy, the organization partners with businesses, institutions, and government agencies to help them create environments that are barrier-free and inclusive. The new website serves as a central hub for accessibility resources, reinforcing 2axend’s mission and expanding its reach to organizations looking to build inclusive and accessible experiences.
Objectives:
The website redesign aimed to achieve several key objectives:
- Improve Accessibility – Ensure compliance with WCAG standards to provide an inclusive experience.
- Better Navigation – Streamline the site’s structure to enhance usability for all visitors.
- Stronger Brand Identity – Align the website’s design with 2axend’s mission and values.
- Enhanced Lead Generation – Provide a platform that attracts and converts potential clients.
Phase 1
Discovery
Understanding Needs of the 2axend Target Audience
The first phase of the project focused on deeply understanding 2axend’s mission, audience, and goals. NANZORIGINAL conducted stakeholder interviews, competitor analysis, and usability testing to identify key areas for improvement.
During this phase, our team engaged with 2axend’s leadership, staff, and target users to gain valuable insights into the challenges they faced with the previous website. We analyzed how similar organizations structured their websites and studied industry best practices for accessibility and user experience.
Through usability testing, we assessed how visitors interacted with the site, identifying pain points in navigation, accessibility gaps, and areas for content improvement. These insights helped shape a strategic plan for the new website, ensuring that every aspect of the redesign was purposeful and aligned with 2axend’s mission.
Phase 2
Branding and Design
Transforming Insights into a Tangible Roadmap
With the discovery phase complete, NANZORIGINAL moved into Phase 2: Branding and Design. This stage was dedicated to translating our research into a visually cohesive and accessible website.
We refined 2axend’s brand identity by developing:
- A modern color scheme that reflects inclusivity and professionalism.
- Typography optimized for readability, ensuring clarity for all users.
- Imagery that authentically represents the Deaf and hard of hearing community.
Our design approach focused on minimalism and accessibility, eliminating distractions while ensuring a visually engaging experience. Prototypes and wireframes were created to test different layouts and structures, allowing for adjustments before development.
By the end of this phase, 2axend had a clear visual direction and branding framework, setting the stage for an impactful and user-friendly website.
Phase 3
Development
Bringing the Website to Life
The final phase focused on building and optimizing the new website. NANZORIGINAL implemented major technical improvements, including:
- WCAG Compliance – Ensuring full accessibility for users with disabilities.
- Performance Optimization – Speed enhancements for a seamless experience.
- UX/UI Enhancements – Intuitive design that improves engagement and navigation.
- Integrations – Connecting key tools and systems for improved functionality.
The new website now serves as a powerful tool to support 2axend’s long-term business and marketing goals. It reflects a sustainable, mission-driven organization that empowers Deaf and hard of hearing individuals by ensuring equal opportunities in employment and beyond.
With a strong foundation in accessibility, usability, and brand consistency, 2axend’s website is now positioned to better engage its audience, expand its impact, and drive meaningful change.
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